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The EU has some of the least effective media talent in recent history. I don't know what Wallstrom does all day, but whatever it is, it's not effective PR and media mnanagement.

Ireland would have been an easy win if someone with an understanding of the MSM had tried to sell it in the MSM. You can win the public debate even against stiff competiton and opposition - but only if you're media literate.

Wallstrom isn't. Or if she is, she's not paying attention to what Europe's corporate media machines are turning into.

Let's not underestimate this - the MSM literally has the power to cripple or kill Europe. This isn't about newspapers and TV, this is a nasty and brutal political fight for votes herded by rhetoric and canned right-wing talking points.

So far no one at EU HQ seems to have realised there's a problem. The content of Lisbon is secondary to the EU's complacency, and its institutionalised and wretched inability to understand how media politics is being played around it.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Sun Jun 15th, 2008 at 09:54:55 AM EST
[ Parent ]
It's not only about MSM power, but also about the lack of intermediate social organisations.

How can society be improved if people behave more and more as members of a libertarian utopia, not participating in any social body that would allow some democratic feedback from top to bottom and from bottom to top ?

Getting better MSM is only a temporary solution.

Un roi sans divertissement est un homme plein de misères

by linca (antonin POINT lucas AROBASE gmail.com) on Sun Jun 15th, 2008 at 10:46:14 AM EST
[ Parent ]
Cause and effect. If you tell people they're living in a libertarian utopia, that's how they'll behave.

Getting a better MSM isn't a temporary solution, it's the first step to a more permanent one.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Sun Jun 15th, 2008 at 11:21:15 AM EST
[ Parent ]
I'm not sure cookie-cutter MSM are all that compatible with strong intermediate bodies. Those will almost always represent a minority of the population and thus tend to be criticised in the MSM ; the homogenisation of opinion inherent with MSM also undermines their diversity, that is probably necessary for such intermediate bodies.

That's partly why the Internet could be good news on that front, too.

Un roi sans divertissement est un homme plein de misères

by linca (antonin POINT lucas AROBASE gmail.com) on Sun Jun 15th, 2008 at 11:49:04 AM EST
[ Parent ]
You might want to post a comment on Wallström's blog when an opportunity presents itself. Her latest post is about the US presidential elections (ho hum) the previous one about "transparency" and before that her call for one of the top 4 jobs to be given to a woman. She doesn't seem to have her eyes on the ball...

Then again, the Commissioners are political positions, not technical.

When the capital development of a country becomes a by-product of the activities of a casino, the job is likely to be ill-done. — John M. Keynes

by Migeru (migeru at eurotrib dot com) on Sun Jun 15th, 2008 at 04:00:21 PM EST
[ Parent ]
I just left her a comment... Not that it will do any good...

Margot Wallström's Blog: The Silly Season already? (April 23, 2008)

Migeru Says: Your comment is awaiting moderation.
June 16th, 2008 at 1:48 pm

Dear Margo,

When are those providing the political face to the EU (and you in particular as Commissioner for Communication) going to realize that there is a vicious campaign of manipulation of public opinion against the EU waged through the press? It is most obvious in the UK, but you just saw the result of much the same process in Ireland.

Until you understand the nature of the opposition you can't effectively fight the battle to communicate Europe to the citizens. It's not just about providing information - it's primarily about fighting and winning a battle over narratives and frames. And about knowing what the real obstacles are and who the enemy is.

If you know others and know yourself, you will not be imperiled in a hundred battles; if you do not know others but know yourself, you win one and lose one; if you do not know others and do not know yourself, you will be imperiled in every single battle.



When the capital development of a country becomes a by-product of the activities of a casino, the job is likely to be ill-done. — John M. Keynes
by Migeru (migeru at eurotrib dot com) on Mon Jun 16th, 2008 at 07:50:45 AM EST
[ Parent ]

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