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The cold-pressed organic rapeseed oil has a great taste also, and a rich colour - warmer than equivalent olive oil.

I worked briefly on a Finnish project to find a better name for rapeseed oil internationally (in Finnish it is rypsioljy, which has no other connotations). One of the smaller pressers, specializing in high quality cold-pressed organic, was thinking about launching the Finnish product in the UK. We didn't succeed to their satisfaction and I don't know where that project ended up.

But right now in southern Finland oodles of hectares of it are visible, driving thru the countryside. Like yesterday...




You can't be me, I'm taken

by Sven Triloqvist on Thu Jul 17th, 2008 at 03:09:50 PM EST
[ Parent ]
The name is unfortunate. But it simply comes from Latin rapum, turnip.
by afew (afew(a in a circle)eurotrib_dot_com) on Thu Jul 17th, 2008 at 04:15:35 PM EST
[ Parent ]
Yep, we went thru everything that might connect to the actual name - even 'Brass' was a contender at some point. The job eventually went to another agency than the one I was consulting with. Funnily enough I just spoke by chance to the AD, who informed me that inho the new label and marketing turned out tacky. We had advised that they need to appeal (at launch) to a UK consumer into health and ready to pay for both quality and the organic premium. That means a different design than tacky.

You can't be me, I'm taken
by Sven Triloqvist on Thu Jul 17th, 2008 at 04:29:17 PM EST
[ Parent ]

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