That's an interesting point about marketing.  I don't think I generally choose the films I see based on marketing.  Usually there has to be something about it I know I will be interested in.  Netflix recommends, the subject matter, what is available at the library, friends and family recommends.  But I know a lot of people who go out and see the box office hits ... seemingly based only on the fact that ... they are box office hits.  As for American indie films, I think they're becoming worse than Hollywood - and that's quite an accomplishment.  Most of them are boring and pretentious.  Like, fiercely pretentious.  If I have to see a stupid film, it should at least do something for me on a visceral level.  I really am to the point that I'd rather see Batman or Sex and the City than pay money to witness people trying to validate their own incredibly sad and boring existence by making it into a movie.  At lease SATC is fun.  At least it's not like sitting in on someone else's depressing therapy sessions.  Don't even get me started on Juno.  

Mostly though, I watch foreign films and documentaries.  Hard to go wrong there.  There is hardly a glut of them, so the chance that they don't suck is pretty high.  Also, one usually learns something from watching these.

"This is nothing compared to how Putin rigged Eurovision."