Even though corporations could just get people visas just in case because they have the time and resources to do it they prefer visa-free travel.
This is not really about the average citizen or about protecting civil liberties since the Council came up with a regulation which was even worse than the one the Commission came up with the previous time, regarding data exchange. A vivid image of what should exist acts as a surrogate for reality. Pursuit of the image then prevents pursuit of the reality -- John K. Galbraith