It's a dynasty. I expect Piersilvio to follow in his father's tracks, then Luigi, who is still very young. The personal political entity known as Forza Italia or whatever catchy new name they can come up with is a total emanation of the Berlusconi clan. It will have no problem selling Piersilvio when the moment comes, and by then I'm sure he'll win by a landslide.

<Cut this out and paste it on the fridge.>