Generic muesli: £1.80 Organic muesli: £3.99
Yes, people will be switching from organics because they can't afford them. How many people can spend £4 on a box of cereal?
it'll lose its twee aspect, fo' sho... ~"When an inner situation is not made conscious, it appears outside as fate." Karl Jung~
the article points to how the most common organic foods are also seeing a drop in sales, including eggs - stuff like £4 cereal can hardly be surprised to be seeing a drop in sales. Ad astra per aspera
I don't think £4 is sustainable, even for the Waitrose market.
Morrisons are selling Jordan's organic muesli for £2.50-ish, which is much closer to the price I remembered.