My dad (who buys organic food almost religiously) has a theory on why sales are dropping: He thinks it has to do with the fact that organic food is increasingly just as bland as non-organic. For a while, before the factory farms started jumping on the organic bandwagon, organic food was simply higher quality, quite irrespective of the environmental concerns. And people pay for higher quality.
But the big food producers misinterpreted the willingness to pay as a willingness to pay for organic food rather than quality food and started mass-producing the same old crap, but now without pesticides. Which is a definite improvement environment-wise... but not so much in terms of the quality of the end product.
- Jake If you only spend 20 minutes of the rest of your life on economics, go spend them here.
I was also wondering, were does all this organic food come from? and have been asking myself also if it really is all as organic as we think.