Back in college I remember everybody who could put down Latino for their law and med school apps. German, Asian, Jewish - all legitimately 'Latino'. Among prominent bloggers both Matt Yglesias and Ezra Klein are technically eligible for the classification (Cuban and Brazilian respectively). A friend of mine was rather annoyed at some of the 'Latino' things - her attitude was that she didn't mind someone from East L.A. getting a leg up on her, but kids of high powered Mexico City lawyers and wealthy Sao Paolo businessmen were a different story.