Hyrban
"Open Source car" initiative.
He's aiming to provide the cars as a service, rather than in a conventional transaction model, and that's one of the reasons why the entity he is using is Riversimple Limited Liability Partnership "Any economic unit can emit money. The serious problem is to get it accepted" Hyman Minsky
We will pursue our purpose by working systematically towards the elimination of the environmental impact of personal mobility.
How is he going to do that using fossil based fuels is beyond me... Vencit omnia veritas.