This may be based on old information. My experience is that the forced integration of schools and the military starting in the 1960s has paid off. Certainly in more cosmopolitan places like Boston and New York there is pretty broad acceptance of all races. But here in arch-conservative Colorado Springs we have so many mixed race military families that it is almost the norm. It is not even commented on to see families with random backgrounds including orientals, blacks, and whites. In malls and stores one might expect such acceptance simply on a practical basis, but surface tolerance at least extends even to cowboy dance halls, nightclubs, and motorcycle bars where one might expect the most racist types to hang out.
Not to say that there isn't still overt racism; we had a hate crime in our neighborhood just a few months ago. But I think that the broad acceptance of Obama reflects specific government anti-discrimination actions taken within the past four decades.