Are square A and B the same color? They are. Are too. To verify this, click here to see them connected. The above illusion, called the same color illusion, illustrates that purely human observations in science may be ambiguous or inaccurate. Even such a seemingly direct perception as relative color. Similar illusions exist on the sky, such as the size of the Moon near the horizon, or the apparent shapes of astronomical objects. The advent of automated, reproducible, measuring devices such as CCDs have made science in general and astronomy in particular less prone to, but not free of, human-biased illusions.
What this optical illusion shows is that even the "equality of colour" (supposedly, people can agree that two colours are the same without having to agree on what colour they perceive it to be) experiments can be ambiguous. En un viejo país ineficiente, algo así como España entre dos guerras civiles, poseer una casa y poca hacienda y memoria ninguna. -- Gil de Biedma
The Gestalt effect refers to the form-forming capability of our senses, particularly with respect to the visual recognition of figures and whole forms instead of just a collection of simple lines and curves.