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Just to clarify: PRISA owns El País and also Sogecable which is the private TV company. Prisa and Sogecable are separately quoted in the Madrid stock exchange: Sogecable is not a wholly owned subsidiary of PRISA. However
In 2006 Prisa made a public acquisition bid on 20% of Sogecable's actions to increase its participation up to almost 50%. Prisa increased its stake above the 50% mark in late 2007, triggering a mandatory (by Spanish law) bid for the remainder of the shares.[1] At the close of the offer period on 12 May 2008, Prisa announced that it held over 95% of Sogecable's share capital.
This means that Berlusconi can buy a participation in Sogecable without impacting the ownership of El País.

En un viejo país ineficiente, algo así como España entre dos guerras civiles, poseer una casa y poca hacienda y memoria ninguna. -- Gil de Biedma
by Migeru (migeru at eurotrib dot com) on Fri Oct 16th, 2009 at 05:15:53 AM EST
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