That's why this works. Humans are a collective organism, driven by instincts and tradition, but with no clear collective consciousness or goals - the intellectual equivalent of lichen.
Did anyone else think of Guy Debord when reading about these results?
There's sort of a 'they' - but that leads to paranoia, so it's best not to stress it.
Only by seeing such clarity as the solution to a more difficult and painful conscious knowledge (we're getting into the concept of action here) such as global warming can we make the clarity stay present to us.
Possibly just knowing about global warming and accepting it as inevitable (one of the goals of the "deniers") is enough to put the clarity back into the "No Action" file, though. Align culture with our nature.
[one of the most taked0wned vids on utube]
Human individuality is constructed in interaction with (and to the larger part conferred by) the group. We are group animals, but of a particular kind.