The Anglo model values predation and total dominance and sees them as primary goals, over and above any other consideration - including product quality, sustainability, employee, customer and partner relationships, and ethical standing.

In the Anglo model, marketing is valuable because it enforces dominance over culture and consumers, and  dominance over creative talent - that might be wasting its time making art, instead of selling sneakers.

The Euro model shares some of the same aims, but tends to be slightly more relaxed about diversity and experimentation. I think Europeans are also more cynical about corporate aims, and find it harder to derive their identify from them.