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All good questions.  People tend to take the status quo for granted, so, for example, if you are used to having a car in a rural area, losing that car can be traumatic, whilst replacing it with a much more efficient smaller, diesel or electric car may not be.

So taxation, pricing, design innovations, marketing narratives etc. can all have a major influences but run into major "consumer resistance" if a major adjustment in consumer lifestyle is required.  Yes people will accept major changes, especially over time, but that is where politics and education gets much harder.

notes from no w here

by Frank Schnittger (mail Frankschnittger at hot dotty communists) on Tue Nov 17th, 2009 at 09:24:01 AM EST
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See, for instance, the late rdf's How Big Would a Steady-State US Economy Be? (October 10, 2006)
Thus, a fully sustainable society will have to consume no more than it can grow and will have to recycle non-renewable raw materials. If controlled fusion could ever be made to work then we could exist at a slightly higher level of material wealth, but the need to recycle raw materials would still be an issue.

So, a sustainable US society would be about 10-15% of its present size. At this level people would have about the same wealth as those in present Bulgaria. Obviously, a big change from McMansions, but not the end of civilization either.

I'll leave to another day discussions of how to achieve this peacefully, what people would do in such a reduced economy and how social services would be financed.

Another discussion that we had elsewhere is that reducing output to 10%/15% of its present value would lead to a very different place than simply looking around at the places that now have an output in that range. The reason is that you start out from a higher technological level and better infrastructure.

My figure of 40% above is based on the estimates I've seen that the global ecological footprint is about 2.5 Earths (this, from memory - might be a different number).

So, how "poor" is "sustainable". I claim it need not be poor at all, as long as it's a managed transition. If we get there by means of a war or some other disaster it will be a much poorer place than it needs to be.

En un viejo país ineficiente, algo así como España entre dos guerras civiles, poseer una casa y poca hacienda y memoria ninguna. -- Gil de Biedma

by Migeru (migeru at eurotrib dot com) on Tue Nov 17th, 2009 at 10:27:04 AM EST
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