Many in Germany associate McDonald's with obesity and litter. But the company is now trying to change its image -- by changing its colors. The burger joint has swapped out red for green in an effort to demonstrate its commitment to the environment. No matter what you think of McDonald's, the company's shrill colors are certainly not easily forgotten. A bright, mustard-colored M on a ketchup-hued background, the signs are almost blinding in their gaudiness. In Germany, though, the company's colors are changing. While the iconic golden arches will keep their color, they will now be on a green background instead of the bright red one. The reason? McDonald's Germany wants to reposition the restaurant as a bastion of environmental friendliness. Ronald McDonald is becoming a tree hugger.
No matter what you think of McDonald's, the company's shrill colors are certainly not easily forgotten. A bright, mustard-colored M on a ketchup-hued background, the signs are almost blinding in their gaudiness.
In Germany, though, the company's colors are changing. While the iconic golden arches will keep their color, they will now be on a green background instead of the bright red one. The reason? McDonald's Germany wants to reposition the restaurant as a bastion of environmental friendliness. Ronald McDonald is becoming a tree hugger.
