In the early '70s I hired a post-doc to analyze the optical chain of a product belonging to the company for which I was working. He did a great job technically, showing a first order design problem in the folded optics chain the resolution of which, unfortunately, was not economically feasible. Having been the interface and having written the report, I got the "credit" for killing the product line. :-) As the Dutch said while fighting the Spanish: "It is not necessary to have hope in order to persevere."