Brew Dog;-
this is not a lowest common denominator beer. this is an aggressive beer. We don't care if you don't like it. We do not merely aspire to the proclaimed heady heights of conformity through neutrality and blandness. It is quite doubtful that you have the taste or sophistication to appreciate the depth, character and quality of this premium craft brewed beer. You probably don't even care that this rebellious little beer contains no preservatives or additives and uses only the finest fresh natural ingredients. Just go back to drinking your mass marketed, bland, cheaply made watered down lager and close the door behind you.
We don't care if you don't like it. We do not merely aspire to the proclaimed heady heights of conformity through neutrality and blandness. It is quite doubtful that you have the taste or sophistication to appreciate the depth, character and quality of this premium craft brewed beer.
You probably don't even care that this rebellious little beer contains no preservatives or additives and uses only the finest fresh natural ingredients. Just go back to drinking your mass marketed, bland, cheaply made watered down lager and close the door behind you.
Peak oil is not an energy crisis. It is a liquid fuel crisis.
Any idiot can face a crisis - it's day to day living that wears you out.
you are the media you consume.
Although my CV says that I am a Chartered Accountant, I am neither authorised nor trained to provide investment advice to others. As such anything I may say to others about investing in Brewdog or indeed any other brewery shares is my own personal opinion and in most cases anecdotal.I think it is a brave move to go to the beer geek community and ask for £2.3 million in return for a c10% stake in the business. They have already taken on board some "Dragon" investors who took a 12.5% stake for c£600k in June. This latest round of fund raising values the business (effectively the Brewdog brand) at close to a staggering £25 million. Personally speaking, I really hope they pull it off. This is an exciting time for them and to ask their loyal customers to climb aboard is innovative. The business currently relies on the founders who must be in it for the long haul; hopefully the dragons from USA feel the same. They all feel they are building a brand that has enormous potential.If last night's drinks party to celebrate the share issue is anything to go by, the target investor is young, affluent, upwardly mobile and loves beer.Me ? Only the latter, but I am on board with one share at £230. I am keen to go along for the ride but have only invested the minimum with money I can afford to lose. I like the beer and the people and feel it is worthy of support. I have a similar holding in Hop Back and Twickenham for the same reason but I lost £500 or so by investing in Cains just before it went into prepack administration.
A conventional IPO of course, when they could instead sell Units redeemable in payment for pints!
That would be an IPA - Initial Public Ale. "Any economic unit can emit money. The serious problem is to get it accepted" Hyman Minsky
