Conservative bloggers are calling for a boycott of the company. Executives say the series, in which Santa is warned the North Pole could melt before Christmas, was intended to inspire children.

St. Louis - First, Chicken Little warned children that the sky was falling. And now Build-a-Bear Workshop has warned children that the North Pole could disappear before Christmas. The Missouri-based company has found itself in hot water, defending an animated series on its website featuring polar bears, penguins and Mrs. Claus, as Santa is warned that global warming is "a serious situation."

Conservative bloggers reposted the videos online and called for a boycott of the toy company, saying Build-a-Bear should not be presenting a political stance to children.

The company relented, took down the videos and posted on its website a letter from Build-a-Bear founder and Chief Executive Maxine Clark. "Our intention with the polar bear story was to inspire children, through the voices of our animal characters, to make a difference in their own individual ways," Clark wrote. "We did not intend to politicize the topic of global climate change or offend anyone in any way."

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Darren Pope, a writer for Examiner.com, was one of the harshest critics of the videos, in which a polar bear named Ella tells Santa: "At the rate it's melting, the North Pole will be gone by Christmas." In a letter to Clark, which he posted online, Pope wrote: "It is one thing to use fear mongering and scare tactics when attempting to win adults over to a particular point of view, it is quite another when using those tactics against very young, impressionable children."