hmmm, lemme see... The business press game narrative is "GOOG Takes on iPhone." (One NYT article I'd the misfortune of reading contains many hilarious tactical absurdities engendered --if you will-- by JVs among the competitors. For example Schmidt "recusing" himself from numerous Apple board meetings.)

The paid-early-adopter narrative --valiantly dramatized in the spot-- is "GOOG is da bomb." (Manifould entendre intended.)

But the beauty of either story is, of course, the unsung moral, "You don't have to get it."

Diversity is the key to economic and political evolution.