Something like this, in any field, made to a much higher build standard, with better components and support, has to cost more because the market isn't as large but the internal costs will be a higher percentage of the income.

For example, marketing costs will be the same to introduce this in the Hamburg show as Phillips pays for introducing a 30€ version.

Yet, they both might be made in the same factory in China~!

So, the Dualit lasts two decades and the Phillips lasts two years. I pay 30 x 10 and loss on the deal. But I don't have the 200 now.

Never underestimate their intelligence, always underestimate their knowledge.

Frank Delaney ~ Ireland

good, someones's already there, now let's figure out how to make it the same quality for cheaper (assuming we all need toasters), without compromising quality. in other words, is the maker making an 'unreasonable' profit, say because he's the first (or only) fish in that niche-pond?

The power of knowledge is in mortal combat with the knowledge of power. It really is that simple... That's the Edenic apple we are all munching on.