good, someones's already there, now let's figure out how to make it the same quality for cheaper (assuming we all need toasters), without compromising quality. in other words, is the maker making an 'unreasonable' profit, say because he's the first (or only) fish in that niche-pond?

The power of knowledge is in mortal combat with the knowledge of power. It really is that simple... That's the Edenic apple we are all munching on.