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At it's simplest, media owners deliver a loyal target audience to advertisers. Content is viewed as a means to preserve loyalty in sufficient numbers. Almost all resources are focused on that loyalty.

It wasn't always this way...

You can't be me, I'm taken

by Sven Triloqvist on Tue May 26th, 2009 at 10:41:13 AM EST
[ Parent ]
and Mig accuses me of cynicism!!!!

notes from no w here
by Frank Schnittger (mail Frankschnittger at hot dotty communists) on Tue May 26th, 2009 at 10:47:43 AM EST
[ Parent ]
I was vaguely staggered to read this in the leader pages of last week's Economist: "A newspaper is a package of content - politics, sport, share prices, weather and so forth - which exists to attract eyeballs to advertisements"

On the issue of rising inequality mentioned by Jerome, the authors of "The Spirit Level: Why More Equal Societies Almost Always Do Better" have been doing a decent job of getting the word out in the media.

The book is selling pretty well it seems:

http://www.amazon.co.uk/Spirit-Level-Societies-Almost-Always/dp/1846140390

http://www.bookdepository.co.uk/book/9781846140396/The-Spirit-Level
 

by MaBozza (greig.aitken AT gmail.com) on Tue May 26th, 2009 at 10:55:01 AM EST
[ Parent ]
I have that on my list. Any good?
by Colman (colman at eurotrib.com) on Tue May 26th, 2009 at 10:56:10 AM EST
[ Parent ]
I have to wrestle with this most days - the media dialogue (not monologue) with audience, but, for what it's worth, it has been an easier sell recently.

I always say that I do a good paint job. If you were buying a new car and the paint job was blemished, it would cause you to suspect quality elsewhere - even though the paint job has no bearing on the engineering quality.

It is not often I get the chance to have my full say on strategy with clients, because marketing, like consciousness, is after the fact. But I've been hammering on about corporate honesty for several years now, and finally am getting some enthusiastic nods round the table.

You can't be me, I'm taken

by Sven Triloqvist on Tue May 26th, 2009 at 04:41:45 PM EST
[ Parent ]
Corporate integrity was the hot ticket item for management consultants when I was leaving management.  They did quite a good sales job on it...

"The most important thing in life is sincerity.  When you can fake that you've got it made....  --George Burns

notes from no w here

by Frank Schnittger (mail Frankschnittger at hot dotty communists) on Wed May 27th, 2009 at 04:56:09 AM EST
[ Parent ]
sigh...step 1, recognise the problem, step 2, change the appearance of the problem.

don't address it!

~"When an inner situation is not made conscious, it appears outside as fate." Karl Jung~

by melo (melometa4(at)gmail.com) on Mon Jun 1st, 2009 at 06:44:21 PM EST
[ Parent ]

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