I always say that I do a good paint job. If you were buying a new car and the paint job was blemished, it would cause you to suspect quality elsewhere - even though the paint job has no bearing on the engineering quality.
It is not often I get the chance to have my full say on strategy with clients, because marketing, like consciousness, is after the fact. But I've been hammering on about corporate honesty for several years now, and finally am getting some enthusiastic nods round the table. You can't be me, I'm taken
"The most important thing in life is sincerity. When you can fake that you've got it made.... --George Burns notes from no w here
don't address it! ~"When an inner situation is not made conscious, it appears outside as fate." Karl Jung~
