I had to check that this is an electoral alliance with the Ulster Unionists, rather than a 180-degree-turn on trade unions... *Lunatic*, n. One whose delusions are out of fashion.
But also - it's a good idea not to make your candidate look like a used car salesman.
(Those teeth! Run away!)
Have you seen a truly awful piece of Photoshop work? Clumsy manipulation, senseless comping, lazy cloning and thoughtless retouching are our bread and butter. And yes, deep down, we love Photoshop.