'Rare earth' (lanthanoid) elements have a partially occupied f electron shell (which can accommodate up to 14 electrons.) The spin of these electrons can be aligned, resulting in very strong magnetic fields, and therefore these elements are used in compact high-strength magnets where their higher price is not a concern. The most common types of rare earth magnets are samarium-cobalt and neodymium-iron-boron (NIB) magnets.
They are the strongest type of permanent magnets made.
Neodymium magnet - Wikipedia, the free encyclopedia
[Neodymium magnets ] have replaced marginally weaker and significantly more heat-resistant samarium-cobalt magnets in most applications, due mainly to their lower cost.
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