Appealing to the fun side of Northwest beer enthusiasts, Full Sail Brewing is launching a bold bid to expand its successful Session brand with a dark lager. Session already stands out on the shelf or at the pub thanks to its 11-ounce bottle that makes older folks smile with fond memories of Olympia stubbies and makes younger drinkers feel as if they're not running with the herd. "Beer is a fun product," says Full Sail founder and CEO Irene Firmat, "and people shouldn't be put off if they aren't up to a beer with a lot of bitterness and malt."
Session already stands out on the shelf or at the pub thanks to its 11-ounce bottle that makes older folks smile with fond memories of Olympia stubbies and makes younger drinkers feel as if they're not running with the herd.
"Beer is a fun product," says Full Sail founder and CEO Irene Firmat, "and people shouldn't be put off if they aren't up to a beer with a lot of bitterness and malt."
I don't know if it's still true but when I first encountered US beers I was told they weren't allowed to say what the strength of the bers were. So this led to a lot of brewers creating strong beers because it was cheaper to make a strong beers than a full flavoured one; something that the fetish for practically frozen beer encourages - after all what's the point of putting care into producing a great flavoured beer if it's served too cold for anyone to taste it ?
So, this new beer makes sense as a product. I hope it'll be at the GBBF in 6 weeks and I can report back. keep to the Fen Causeway
