Editorial has deliberately started sensationalising everything in a tabloid-ish kind of a way.

There was also this.

Just another everyday comic strip about nuclear terrorism and totalitarian dictatorship, you might think.

Except then Justin Williams, the assistant editor, who was apparently the genius behind this idea, decided it would be fun to run a website with coded messages hinting at imminent nuclear doom, framed by a couple of countdown timers.

Not so much filet-mignon as rump steak.

As someone watching this on a different board said 'Justin - why don't you try something less annoying. Like yoga. Or journalism.'