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European Salon de News, Discussion et Klatsch - 14 June | 83 comments (83 topical, 0 editorial, 0 hidden)
Re: Effective carbon capture (none / 1)
Yes, but "clean coal" sounds so good. It's exactly (in the communications sense) like "clean-burning" for maize ethanol in cars. It makes the average citizen feel good.

I don't know who came up with these slogans, but they took a (tobacco) leaf out of cigarette advertising's book. "Smooth tasting" and "lite" and "low tar" and so on.

by afew (afew(a in a circle)eurotrib_dot_com) on Sun Jun 14th, 2009 at 07:54:17 AM EST
[ Parent ]
Re: Effective carbon capture (none / 0)
There's a very entertaining ad campaign about that running in the US.  

Now where are we going and what's with the handbasket?
by budr on Sun Jun 14th, 2009 at 12:50:55 PM EST
[ Parent ]

European Salon de News, Discussion et Klatsch - 14 June | 83 comments (83 topical, 0 editorial, 0 hidden)
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