Editing the News of the World's magazine, marching at Gay Pride, tweeting at G8 - Sarah Brown is running a public relations campaign. So who is she targeting? And what is she hoping to achieve? Ian Burrell studies her strategyWhen Gordon Brown sat down at a press conference at the G8 summit in Italy last week and solemnly pronounced that allegations of phone-hacking by The News of the World constituted a "very serious" matter, he may not have given much thought as to who exactly will be editing that newspaper's magazine, Fabulous, this weekend. But as his cabinet colleagues still seek to make political capital out of the row, and as angry MPs summon executives from the paper's parent company to come before them and answer questions, Mr Brown's wife, Sarah, is eagerly anticipating the publication of her own journalistic efforts in that very same title. Last Sunday, with Labour hoping that the claims could yet undermine David Cameron by shaming his Tory communications chief Andy Coulson, The News of the World did not pass up the opportunity to celebrate its connections with Number 10. The paper's editor, Colin Myler, said he felt "proud and privileged" to have Brown edit the newpsaper's magazine. "She devoted a great deal of time to editing this unique issue, interviewing cover star Jools Oliver, wife of TV chef Jamie, about her fertility experiences," he said. "She came into the office and co-ordinated features, including one about five inspiring women who had babies... as well as Dr Hilary Jones's guide to tackling a host of women's health problems."
When Gordon Brown sat down at a press conference at the G8 summit in Italy last week and solemnly pronounced that allegations of phone-hacking by The News of the World constituted a "very serious" matter, he may not have given much thought as to who exactly will be editing that newspaper's magazine, Fabulous, this weekend.
But as his cabinet colleagues still seek to make political capital out of the row, and as angry MPs summon executives from the paper's parent company to come before them and answer questions, Mr Brown's wife, Sarah, is eagerly anticipating the publication of her own journalistic efforts in that very same title.
Last Sunday, with Labour hoping that the claims could yet undermine David Cameron by shaming his Tory communications chief Andy Coulson, The News of the World did not pass up the opportunity to celebrate its connections with Number 10. The paper's editor, Colin Myler, said he felt "proud and privileged" to have Brown edit the newpsaper's magazine. "She devoted a great deal of time to editing this unique issue, interviewing cover star Jools Oliver, wife of TV chef Jamie, about her fertility experiences," he said. "She came into the office and co-ordinated features, including one about five inspiring women who had babies... as well as Dr Hilary Jones's guide to tackling a host of women's health problems."
