If you've never seen pyramid selling, it's hard to understand. The people at the higher levels, who are pulling in the money, must keep up a constant effort to bring in new (workers/payers) at the bottom. They do so by being friendly and human and offering a certain amount of free advice that draws people in, then, when the fish are hooked, offer more for payment (more credible, if all the advice was free that could be construed as suspicious). The thing is that the advice and training sellers are also running the networks (see KR, the long-haired wonderboy up there, he has an "Affiliate Center" he'd like to introduce you to).

The myth this hits into is the individual making her/is way to the top by dint of hard work and talent and leaving the beaten track to sing "I did it my-y-y wa-a-ay!" There are plenty of people ready to buy into this. Tell them:

• you're a very special person
  
• your hard work and talent are not being recognized
  
• you can realize your full potential
  
• I made it, why not you?
  
• Be careful, you must think this though and be sure it's what you really want
  
• so when you tell me you want in, I'll know you're fully committed

There's a kind of evangelical fervour about it, and in fact there are similarities between this approach and proselytism for cults, sects, and fundie religion.