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No need to go full conspiracy mode from what I understand: the goal was to ride on ET's reputation to climb up the search engines ranking to maximize exposure, potential sales and profit. Just good ol' SEO.

Greed before malice (a variation of: cockup before conspiracy).

Europeans think a hundred miles is a long way. Americans think a hundred years is a long time.

by Bernard on Tue Jul 14th, 2009 at 09:28:32 AM EST
[ Parent ]
This seems unlikely. ET doesn't get that many hits overall in the great Googly scheme of things. And the click-through rate for spam would be tiny, making it hardly worth the effort.

So I'm not sure why we'd be targetted for massive SEO-ism.

Of course stupid SEO-ers might assume the site gets more hits than it really does. Even so - there must be easier and more lucrative blogs to try to hijack.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Tue Jul 14th, 2009 at 09:45:31 AM EST
[ Parent ]
I've seen a hell of a lot more obscure places targeted just as hard. SEOers are strange.
by Colman (colman at eurotrib.com) on Tue Jul 14th, 2009 at 09:51:12 AM EST
[ Parent ]
This seems unlikely. ET doesn't get that many hits overall in the great Googly scheme of things.

But, it is spam-free, and ET links often turned up high at least in my searches.

*Lunatic*, n.
One whose delusions are out of fashion.

by DoDo on Tue Jul 14th, 2009 at 10:34:34 AM EST
[ Parent ]
I've noticed that too in searches

You can't be me, I'm taken
by Sven Triloqvist on Tue Jul 14th, 2009 at 10:41:59 AM EST
[ Parent ]
That could be because you're searching for ET-ish things.

As I understand it, SEO-ers get more of a return from mass-market searches for mass-market items like grills and domestic doodads.

The audience for economic deconstruction and heavy rail is likely quite a bit smaller than the audience for fat-free cooking items.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Tue Jul 14th, 2009 at 11:12:00 AM EST
[ Parent ]
What I meant to suggest is that Google ranking now also contains some measure of quality/spam-infectedness. In addition, for the spammers, the backlinks deposited on ET may be one of many.

*Lunatic*, n.
One whose delusions are out of fashion.
by DoDo on Tue Jul 14th, 2009 at 11:38:16 AM EST
[ Parent ]
Well of course - I'm often checking out background in the hope of making some contribution here that does not reveal all of my inadequacies ;-)

You can't be me, I'm taken
by Sven Triloqvist on Tue Jul 14th, 2009 at 01:29:24 PM EST
[ Parent ]
ET gets linked by a lot of blogs and other sites. Not enough! But still, quite a bit. Hence the relatively good search engine profile.

Plus, by a glimpse at the sitemeter, we get a lot of traffic from the google image search, maybe even more as through the normal google search. We post a lot of pictures, and google is as kind to index us even when we do it stealing other people's bandwith.

by nanne (zwaerdenmaecker@gmail.com) on Tue Jul 14th, 2009 at 03:37:05 PM EST
[ Parent ]
DoDo:
ET links often turned up high at least in my searches
A dangerous sign of groupthink?

The peak-to-trough part of the business cycle is an outlier. Carnot would have died laughing.
by Migeru (migeru at eurotrib dot com) on Tue Jul 14th, 2009 at 11:24:54 AM EST
[ Parent ]
More of specialised subjects.

*Lunatic*, n.
One whose delusions are out of fashion.
by DoDo on Tue Jul 14th, 2009 at 11:45:46 AM EST
[ Parent ]
(Still, note that the ET hit came ahead of company hits.)

*Lunatic*, n.
One whose delusions are out of fashion.
by DoDo on Tue Jul 14th, 2009 at 11:46:42 AM EST
[ Parent ]
Everybody is targeted by spammers. If they get through, it means that your software has the loophole they're exploiting, not that they're after you personally.

And it's not hard to autocreate seemingly genuine content either - as long as you have a little bit of control over the environment (such as in a diary of your own, with several sock puppets for first comments), you can automate the whole thing and it will take time and effort to catch. I remember a couple of spammers we had a while back which did precisely that. They got caught because they smelled like astroturfers, but the ET has an unusually developed nose for astroturfers, so it's entirely possible that they would have gone below the radar on other sites.

It's not improbable that the creeps in this round built their exploit with Kos or some other higher-traffic Scoop site in mind, but when you've got the software, it is comparatively easy to simply let it run around on the internet.

- Jake

If you only spend 20 minutes of the rest of your life on economics, go spend them here.

by JakeS (JangoSierra 'at' gmail 'dot' com) on Tue Jul 14th, 2009 at 04:11:53 PM EST
[ Parent ]
That's about it. Remember: spammers are paid by backlinks; and, by my impression, it's the same clientele as for direct marketing stuff like Amway.

*Lunatic*, n.
One whose delusions are out of fashion.
by DoDo on Tue Jul 14th, 2009 at 10:36:14 AM EST
[ Parent ]

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