The Catch-22 is that it is best to send information directly to a named reporter who has written about the issue before, but such a reporter's spam filter can be tight. But it is slowly changing and reporter's I know have said that they are reading more because they sometimes get some meat and not only the usual regurgitated opinions.

There are also more suggestions from editors about creating 'a dialogue'. I still think that peer to peer viral is more powerful - and Press Releases do not get much attention because there are so many of them, and the ones that come to the fore have money behind them.

As I wrote before, there are numerous categorized free online Press Release Upload sites, and I'll try to get some info at the weekend on which ones are more useful for the Blair Witch Project.

You can't be me, I'm taken