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Being saintly doesn't mean you sell (bottom of page)

It would be nice to look at June's national newspaper ABC circulation figures, released this weekend, and find sanctity rewarded by sweeter sales. And you can make a good start along that track. Take the five biggest blaggers denounced by the Information Commission: the Mail is down 1.35% year-on-year, the People 8.3%, the Mirror 9.54%, the Mail on Sunday a startling 6.58% and the hackless News of the World 4.79%

But even holy crystal balls become clouded as the Sun and Star, head to head at 20p throughout most of the land, go up 1.48% and 3.45% respectively on May's figures, and the Express, also playing a price-lopping game, adds 1.36%.

Though the Telegraph soldiered on with its expenses scoop, sales only bobbed up 0.12% (and are 3.46% down on June 2008). And as for the utterly blameless Independent on Sunday, down 2.98% in a month and 22.47% in a year, what is there left to do except pray? Sanctity matters, but it doesn't always pay the rent.

Interesting information.

You can't be me, I'm taken

by Sven Triloqvist on Sun Jul 12th, 2009 at 09:59:22 AM EST
[ Parent ]
No one ever lost money underestimating the intelligence of the public.

Also, cheap.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Sun Jul 12th, 2009 at 11:58:08 PM EST
[ Parent ]

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