In a sponsor campaign with Silja Lines (cross Baltic ferries), we put a Bonk exhibition on board. As part of that (Bonk menu in the gourmet restaurant etc),  we also ordered a decent wine from France, that was repackaged as Chateau Bonk. We shipped them the etiquettes. We sold 14 pallets of that onboard in the duty free in a week. I've heard that people are still hoarding them. Not very advisable when we also sold a sticker kit, so that anybody could Repack their own Bonk bottle of wine - if they could be bothered to soak it to remove the old label.

That's why the gluemeisters at the Bonk Repacking Division were so valued ;-)

You can't be me, I'm taken

Nokia has been largely perceived as a repacker in the past, which is why it has now rebranded itself as a software company, concealing 3 divisions: a technical research division that looks ahead,  a marketing division that looks ahead and feeds back into the tech division, and a global logistics aggregator division. The network hardware business (where the real money was for many years) was spun off into a joint venture with Siemens. I've lost contact with that side - I don't know how it's doing. They were trying to fuse two organizations with totally different business structures and methods. That never seemed an easy task at the time it happened.

You can't be me, I'm taken

I think that is a little unfair to B&O, who do a great job of selecting the proper sub-products and packaging them into an artistically designed whole. It is not an easy task to do that and then to support it, but by doing so they are able to give support to their clients which the majority of their clients couldn't get if they put their own package together...if they could.

Never underestimate their intelligence, always underestimate their knowledge.

Frank Delaney ~ Ireland