In a sponsor campaign with Silja Lines (cross Baltic ferries), we put a Bonk exhibition on board. As part of that (Bonk menu in the gourmet restaurant etc),  we also ordered a decent wine from France, that was repackaged as Chateau Bonk. We shipped them the etiquettes. We sold 14 pallets of that onboard in the duty free in a week. I've heard that people are still hoarding them. Not very advisable when we also sold a sticker kit, so that anybody could Repack their own Bonk bottle of wine - if they could be bothered to soak it to remove the old label.

That's why the gluemeisters at the Bonk Repacking Division were so valued ;-)

You can't be me, I'm taken