Morons with good skin and great suits are usually the ones who get us into trouble, aren't they? "Pretending that you already know the answer when you don't is not actually very helpful." ~Migeru.
You base your impression of political parties onf how they look?
What people say, how they say it and to whom, their dynamic in a group, body language, dress, hair, possessions and so on - all contribute to those perceptions, with some salient features negating and some amplifying other characteristics.
The only thing I have not found indicative of character is RW names. (because they are not chosen by the user). But nicks are. You can't be me, I'm taken