The whole discussion doesn't strike me as coming from the right angle.
What I don't get about bottled water is how, knowing that tap water is better for you than bottled water (at least according to every study I've ever seen), why would you fork over the equivalent of $10/gallon for the privilege of drinking an inferior resource in a disposable bottle? You could buy a Brita or Pur filter and a reusable bottle for the cost of the daily intake buying them.
Paying $3/gallon for the magic goop that gets you places in ten minutes that a hundred years ago would've required a month of planning is an outrage, apparently, protested by people choking on their $6 lattes from Starbucks or their $1.50 bottles of water. Conservatives want live babies so they can raise them to be dead soldiers. - George Carlin
So, er... What angle are you coming at it from?
The more precise angle the Tappening people up there are attacking from is that this mostly mediocre product is sold at a high price thanks to mendacious advertising that uses images of natural purity and greenness.
