Sen.-elect Scott Brown's (R-Mass.) Web guru, Rob Willington, has become one of the country's most sought-after online political strategists overnight. Read more...
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Brown's campaign spent about 10 percent of its media budget on online ads, breaking Republican Bob McDonnell's record of 8 percent during his successful bid for Virginia's governor's mansion. (Willington said that's an early estimate and not a final number.) About $233,000 went to Google alone, paying for search ads, Gmail ads, Google Apps, Google's "network blast" to all Massachusetts voters, and even Google Voice for the campaign's Election Day hotline. The campaign's Google ads were seen by Massachusetts citizens 60 million times, according to Google spokesman Galen Panger. (There are only 6.5 million people in the commonwealth.) The Internet was by no means the primary advertising vehicle. By comparison, the campaign spent $2.2 million on TV spots.
About $233,000 went to Google alone, paying for search ads, Gmail ads, Google Apps, Google's "network blast" to all Massachusetts voters, and even Google Voice for the campaign's Election Day hotline.
The campaign's Google ads were seen by Massachusetts citizens 60 million times, according to Google spokesman Galen Panger. (There are only 6.5 million people in the commonwealth.)
The Internet was by no means the primary advertising vehicle. By comparison, the campaign spent $2.2 million on TV spots.
