Ford used to lend me whatever car I wanted if it would appear in a film of any kind - including documentaries and art movies. I took one back with a dented wing and they only remarked how nice it was of us to have cleaned the car inside before returning it.

It doesn't even work to ban payment for placement - some props lad will simply take a backhander for set-dressing. If someone in a movie is washing up, then there may well be a bottle of washing up liquid in the shot - but which brand do you then choose?

We live in a sea of products, and promotions of products. Without a major shift away from consumerism, I don't see that changing. The genie is out of this Fairy bottle.

You can't be me, I'm taken