If you have to - or try to - spell out the fact that something has manna and mojo, it brings the association into consciousness. Which is the best way to destroy the effect.
The association only works as long as it's unconscious. If people start thinking 'Hey - is that really true? What does that mean?' - pfft.
It's ironic because Apple are usually so good at marketing, and usually know how to create those associations without being so clumsy and obvious.
Perhaps uncoincidentally, the iPad reception has been lukewarm so far.
I think it's going to need some stand-out apps to regain teh sexey, and because it's a bigger, more time-consuming and more difficult platform to develop for, that's going to take a while.
um, yes, but you underestimate just how dumbed down folks are these days, they need everything explained.
laboriously literal, matterbound, moribund.
reminds me of that classic bumpersticker i used to see everywhere in hawaii
'are we having fun yet?' back before 'cringe' became mainstream as it is now with 'the office', a harbinger, likw woody's neuro-whine.
first 4/4 was too complicated, then 2/4, now it's fascist machine stomp, 1/1...
people are really stuck, toys like this give a sensation of movement, but ultimately it's just a tool, like all apple products.
it's what you do with it that will be magical or not.
meanwhile, the sizzle sells the steak. the word 'magic' tickles some atavistic nerve, even if you've long forgotten what it meant!
these look fab'n'glam right now, in 20 years they'll be w-a-y kewler.
if the singularity folks are right and we do blend our consciousness with computer parts, i sure hope we can choose apple software, rather than ol' bill's.
(staggers into wall)... if you're gonna DRM me, at least make it work, lol! ~"When an inner situation is not made conscious, it appears outside as fate." Karl Jung~
