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Apple updates store, offers Aperture - and is this a hint of iPad pricing? | Technology | guardian.co.uk

After a nailbiting few minutes when the Apple Store (online) went down earlier today, and a few people prayed that either Apple would release new MacBooks and/or MacBook Pros and/or prices in the UK for the iPad, it came back instead with Aperture 3.

In other words, no price yet for the iPad. But don't go away - there is a story here. Besides the app for professional photographers who want to spruce up their photos. ("With more than 200 new features and enhancements, Aperture 3 is the perfect choice if you're ready to take your photography to the next level." OK, that's nice.)

Let's head over to the US store and see how it's priced. Ooh, looky, $199 for the full version, or $99 for the upgrade.

And in the UK? The price of the full version is £169, or for the upgrade it's £79. Though of course those are the "international English" versions.

How does that work, exactly? What is it about the "international English" versions that mean that they have to cost extra?



Any idiot can face a crisis - it's day to day living that wears you out.
by ceebs (ceebs (at) eurotrib (dot) com) on Tue Feb 9th, 2010 at 02:16:50 PM EST
[ Parent ]
Apple uses PPP pricing :)

In the long run, we're all dead. John Maynard Keynes
by Jerome a Paris (etg@eurotrib.com) on Tue Feb 9th, 2010 at 05:17:57 PM EST
[ Parent ]

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