....paper would benefit greatly from operating in the same stable as the London Evening Standard. This free title could be used to help entice advertisers, he says, while operating out of the same offices in Kensington, London, would mean sharing resources and reducing costs. Limited access But the most intriguing option would be to give both titles away for free. Professor Luckhurst says this is the way Mr Lebedev would like to go: "To offer Britain's first quality free national newspaper." Mr Lebedev has already made the Standard freely available, boosting circulation from 250,000 to 600,000 in the process, Professor Luckhurst says.
But the most intriguing option would be to give both titles away for free.
Professor Luckhurst says this is the way Mr Lebedev would like to go: "To offer Britain's first quality free national newspaper." Mr Lebedev has already made the Standard freely available, boosting circulation from 250,000 to 600,000 in the process, Professor Luckhurst says.
That said, people who buy the qualities generally get their "happening" news from the web,; I generally skim the front "news" sections cos I've mostly seen those stories that might interest me. Instead I buy the papers to get context and background from the longer more-researched stories buried towards the middle. So I'd still pick it up.
Except of course, where in my area would the pick up points be ? I don't go near the railway stations and my local newsagent would never have a free paper on the premises. So I probably wouldn't get a chance to see it. And I hate reading newspapers online cos page waiting is infuriating on a slow connection to find you don't want to read a story anyway. so he'd probably lose me as a reader. keep to the Fen Causeway
