Council job adverts should be published online to save money, increase transparency and help reduce pointless posts, says Eric Pickles, the local government secretary.In a speech this afternoon, Pickles will explain the commercial logic behind the strategy, one that could well lead to a further decrease in ad revenue for national, regional and local newspapers.Pickles will point out in his speech to the Local Government Association conference in Bournemouth that it can cost £5,000 to £10,000 to place an advert in some national newspapers. Though he will say that his plan will not end advertising in the media, it is bound - over time, if not sooner - to depress newspaper revenues.
Council job adverts should be published online to save money, increase transparency and help reduce pointless posts, says Eric Pickles, the local government secretary.
In a speech this afternoon, Pickles will explain the commercial logic behind the strategy, one that could well lead to a further decrease in ad revenue for national, regional and local newspapers.
Pickles will point out in his speech to the Local Government Association conference in Bournemouth that it can cost £5,000 to £10,000 to place an advert in some national newspapers.
Though he will say that his plan will not end advertising in the media, it is bound - over time, if not sooner - to depress newspaper revenues.
This doesn't just hurt local papers. Given the lack of access most low paid workers have to the internet, this undermines their opportunities to hear about these jobs to give them a chance of fair competition. Just another entitled slob having a pop at the poor. keep to the Fen Causeway
(newspaper) + (ad agency) + (case workers)
!!!eleventyone! DEAD, as AT might crow. Ficiency WINS!
Long live Greenslade AND Pickles Diversity is the key to economic and political evolution.
You're right, I was unfair to impugn Greenslade. After all, he's just a reporter whose salary is paid out of subscription and ad revenue. He does his best with the information he has to illustrate real economic implications along the "migration path" to a brave, new world of remote social intercourse.
What I really ought to have pointed out is the phantasmagoric elephant, as it were, that migrates from story to story about broadband access ("transparency" of market information) and self-service HR apps ("mash up without charge").
That is, broadband access does not "save or create" jobs. People do. Diversity is the key to economic and political evolution.
