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I agree and would add that I suspect that the strategy of a) making the design and branding the most valued part of production and b) keeping that part in the west while the production goes to Asia will stop working at some point. One could hope that it would be because of a breakdown in the power of the brand, but more likely it will be because the value will move to Asia too. Maybe they will just ignore the claims of intellectual property, or maybe they will out-compete the west there too.

So I do not think it is a viable long-term strategy even for the well-educated middle class and upper-middle class in small western countries.

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by A swedish kind of death on Thu Jul 29th, 2010 at 07:15:04 AM EST
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