I cannot help put feel that the graphic redesign of the site to more closely resemble the print edition is an attempt to convey the sense of gravitas they think is associated with the paper and to stop it looking like just another "copy and paste" text basket.
However that design simply ends up making it a slow, cludgy and difficult to find what you are looking for experience - a bit like the Pressdisplay type sites which actually feature a pdf style photocopy of the print edition and are terribly unsuitable for quick review. Index of Frank's Diaries
I can see a paid model working for sport and finance, both of which require focus and presence.
But the political and foreign reporting is inferior and a lot less interesting than any number of online sources.
Delusions of gravitas seem largely imaginary.
Such as...? Diversity is the key to economic and political evolution.