The least violent manifestation of the 'survival mechanism' is where individuals are affected in their own lives and come to realise that their life cannot go on as it is. It is at that point that these individuals need options. It is our work, as I see it, to make sure options are available.

Catastrophes, of curse, work faster.

Now, there are arguments as to whether these options should be made available to politicians, the media, academia or corporatists - or Joe Schmoe in Cleveland.

The argument you lay out is equally understandable and powerful for the first 4 target audiences. Joe is a trickier problem - but a little bit of animation or other chunking of cognition might help ;-)

You can't be me, I'm taken