There is only one single question: does the method of getting attention in any way dilute the message to which attention is being drawn, when compared to inattention?

In the advanced media 'game' there are typically 3 vectors that have to coincide: 1) the message is difficult, but useful (beneficial if understood). 2) The testimonials of supporters must be clear cut, and 3) It would be fun to join.

Number 3 is vital, although fun can be understood in many different ways - of which the most important is "if I join in, will I be happier at some point in the future".

Facts are not enough - though they help ;-)

You can't be me, I'm taken