Laird's staff needs to prep him for those meetings/calls by constructing a Farley File. Cold calling won't do much good and could easily do him a great deal of harm; after all, those people have already "told" him stuff and he needs to address their issues to stop the rot not what he thinks their issues should be.
If that makes any sense.
Truman turned out to be the dweeb.
LOL
An expense accounter, who brings in important clients or partners to a restaurant, loves to be greeted with a detail that shows he is a 'regular' and thus has 'clout'.
I fall for it myself - even when alone. You can't be me, I'm taken
The fact is: you can't remember everything you'd like to remember. A Farley File is everything you'd like to remember about a person, but can't.
It's not the tool, it's the intent of the person using it.
