An expense accounter, who brings in important clients or partners to a restaurant, loves to be greeted with a detail that shows he is a 'regular' and thus has 'clout'.
I fall for it myself - even when alone. You can't be me, I'm taken
The fact is: you can't remember everything you'd like to remember. A Farley File is everything you'd like to remember about a person, but can't.
It's not the tool, it's the intent of the person using it.
